Al Jam’iyatul Washliyah’s Digital Da'wah Communication in Strengthening Religious Moderation in Multicultural North Sumatra, Indonesia
Keywords:
Digital da'wah; Religious moderation; Wasathiyah; Al Washliyah; Islamic communicationAbstract
The rapid development of digital communication technology has transformed Islamic da'wah, creating new opportunities for promoting religious moderation while simultaneously increasing exposure to intolerant and radical content. This study examines how Al Jam’iyatul Washliyah (Al Washliyah), the largest Islamic organization in North Sumatra, utilizes digital media to promote wasathiyah-based religious moderation within a multicultural context that is vulnerable to polarization. Employing a library research design, this study conducts a qualitative content analysis of academic literature, official digital documents, and organizational media products published between 2019 and 2024. The data were analyzed through thematic coding to identify patterns of digital da'wah strategies, narrative construction, and institutional governance. The findings indicate that Al Washliyah implements a multi-platform digital communication strategy encompassing social media, official websites, and audiovisual channels to disseminate inclusive and dialogical religious messages. These narratives emphasize key components of wasathiyah, including tolerance, non-violence, national cohesion, and respect for local cultures. The analysis also reveals institutional efforts to strengthen the digital literacy of preachers through training programs, although challenges persist regarding disparities in content quality, limitations in digital human resources, and the absence of standardized media governance frameworks. This study concludes that Al Washliyah’s digital da'wah plays a strategic role in shaping a moderate Islamic public sphere and expanding access to inclusive religious knowledge in the digital era. The research contributes to the literature on digital religion and Islamic communication by demonstrating how local Islamic organizations utilize digital media to institutionalize the values of wasathiyah (moderation).
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